November 7, 2013,
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Social media redefined the rules of advertising in a way that many in the industry hadn’t predicted until Facebook came on the scene in 2004.
The old interruption model of brand communication – commonly known as ‘advertising’ – was no longer as effective. We were now in a world where consumers shared opinions on social networks irrespective of what a brand wanted to say about its product or service in a carefully crafted ad placed in a highly controlled media environment.
This article sponsored by Furby appeared on BuzzFeed just before Halloween.
The days of the display ad looked like they were numbered.
Or were they?
In an attempt to appeal to savvier consumers an...
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