Lord Karan Bilimoria tagged posts

November 15, 2015,  News, Sponsorship News  No comments

September 24, 2015,  Events, News  No comments

Massive thanks to Lord Karan Bilimoria for an inspirational speech about the journey of Cobra beer to a global brand and its use of iconic advertising, marketing, illustration – and sponsorship! Thanks for your kind words about the book.

Thanks to Malcolm Deboo, President of the Zoroastrian Trust Funds of Europe for supporting the launch and to the fabulous team at the House of Illustration – profits from last night will go to both charities.

Special thanks to my wonderful friend and sponsor Tricia Lichfield and to the film crew from Skatta TV – you guys are the best!

Also big thanks to Amy Laurens my publisher from Routledge and for taking part in a filmed interview! Good jo...

September 15, 2015,  Events, News, Sponsorship News  No comments

If you would like to attend this FREE event, please RSVP events@skatta.tv

June 7, 2014,  Brand marketing, Guru in a Bottle, Sales practice  No comments

Cobra Beer is one of the fastest selling beverages in its category and is to be found in over 98% of all Indian restaurants in the UK.

But without the tenacity of its founder Karan Bilimoria, it could so easily have been a very different story.

Prime Minister David Cameron recently paid a visit to to the brewery in Burton-on-Trent in the West Midlands and Lord Bilimoria advises the PM on Anglo-India relationships.

As a small businessman, Lord Bilimoria understands first-hand what it feels like to take risks as well as borrow money to finance a venture that requires substantial capital but that has phenomenal prospects of being hugely successful.

Lord Bilimoria survived a “pre...