August 31, 2013,
Guru in a Bottle, News 
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When the global economy flags, do Americans buy less soap?
And when the global economy picks up, do South Africans drink more tea?
And do British consumers purge themselves on guilty pleasures like chocolate when they see a rise in the value of real estate?
These may sound like Trivial Pursuit questions but in fact were part of a heavy weight econometric study conducted by Mintel and the Economist Intelligence Unit earlier this year that looked at household spending trends across five emerging markets – China, India, Mexico, South Africa and Turkey – and contrasted this with consumer expenditure trends in the US and UK.
Key findings:
- Though some consumer tastes are conve...
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