NFC tagged posts

January 9, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results, Marketing practice  No comments

As technology continues to evolve and re-shape sales and marketing practice you may be forgiven in thinking that traditional print media is a thing of the past.

In fact, the print industry is having a boom time on both sides of the Atlantic and flipping the perception on its head print sales and marketing looks likely to grow in 2014 thanks to technological advances that allow for more freedom in the way it’s deployed.

According to researchers in the US, direct mail (DM) continues to be used heavily with a 43% share of total local retail advertising and around 76% of small businesses reporting that their preferred sales and marketing strategy is a combination of both print ...

July 7, 2013,  Essential Law for Marketers, Guru in a Bottle, Legal update  No comments

INTRODUCTION

Ever since the furore over the UK phone hacking scandal in 2011 engulfed the owners of News International as well as politicians of all political parties, the Government and law enforcement officers, the issue of privacy and electronic communications has become a national obsession.

The public revulsion that followed the disclosure of the hacking of private phone messages of murder and terrorist victims and war widows didn’t just rip apart the UK’s biggest selling Sunday newspaper the News of the World but also raised serious questions about the legal safeguards in place to protect an individual’s right to privacy whilst at the same time protecting freedom of...