president of Samsung UK and Ireland tagged posts

The ‘Cold War’ with Russia is hotting up and so is the PR battle

Cold WarThe war of words continues as Russia is finding itself increasingly isolated by the NATO Alliance and is already seeking stronger ties with leaders of the BRIC nations where it may feel it gets fairer hearing over its annexation of Crimea.

Certainly monitoring the news reports here in the UK you’re left with a distinct impression that the Cold War and the imminent isolation of Russia is just around the corner. Russia may have got what it wanted but it’s losing the PR war.

A good example of what I mean is illustrated by the attack Russia faced at the UN Security Council on Wednesday 19 March when US Ambassador Samantha Powers called the Great Bear a “thief”...

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Are you a thought leader or a ‘thought follower’?

sheep-followingWell, obviously you’ll see yourself as a ‘thought leader’, don’t you?

But actually, what does that mean? And can you make money out of being a thought leader?

Thought leadership means a lot of different things to a lot of people and for some it boils down to the creation or adaptation of an innovative concept for direct or indirect business advantage.

If you happen to work in a marketing or PR agency, the value of your time can be measured directly in proportion to the quality of your intellectual and creative output and the outcomes you deliver for the client. On that basis, thought leadership can be very profitable indeed.

But you don’t have to work in an agency to become a thought leader.

Thought leadership should become less of something to strive for and more a state of min...

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