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July 29, 2014,  Consumer behaviour, Guru in a Bottle, Thought Leadership  No comments

With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brand owners may be missing out on the sales opportunities presented by this and other cultural events. According to an online poll of 1,000 UK adults by creative agency Haygarth, nearly 30% of Asian or British Asian respondents intend to go shopping for Eid and Ramadan, the month of fasting that precedes it.This amounts to 3% of all UK consumers, leading Haygarth to warn that the retail calendar is becoming increasingly complex because of changing demographics, cultural trends and marketing techniques. It found another 3% of UK respondents intend to shop for the Jew...

August 5, 2013,  Guru in a Bottle  4 comments

‘Global opportunities for sports marketing, infrastructure and consultancy services to 2022’ shows that UK companies could benefit to the tune of GBP 5.9 billion partly as a result of the 2012 Olympic Legacy.

The 260 page Report, with detailed analysis across ALL global markets and 17 specially commissioned infographics is published by International Marketing Reports  and is available as an immediate download at GBP 995.00.

Currently, the UK sports service sector earns around 50% of its income overseas and the London 2012 Games helped to provide the expertise to chase major international contracts worth GBP billions.

The report identifies opportunities for companies i...

July 14, 2013,  Guru in a Bottle  No comments

New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next deca...