Sir Quentin Blake tagged posts

July 6, 2014,  Guru in a Bottle, House of Illustration, Marketing practice, Sponsorship News  No comments

This isn’t a one-way street of course. There’s a lot that sports can learn from the arts – for example creating unique experiences that reach desired audience and customer segments in a precise way that’s memorable and doesn’t suffer from ‘sponsorship clutter’ that often afflicts much bigger property types such as a premier league football club.

However, the arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence.

Earlier this week, UK ar...

January 19, 2014,  House of Illustration, News  One comment

The House of Illustration, a national arts charity of which I’m a Trustee, will soon open its doors to the public later this year.

The charity was founded and supported by Sir Quentin Blake and focuses on graphic illustration in all its forms with the aim to reach as wide an audience as possible through exhibitions, events and national programmes.

Our new location will be at 2 Granary Square in the heart of London’s King’s Cross.

The building in this picture was designed by Lewis Cubitt (1799-1883) in 1850 who was also the architect of the fabulous King’s Cross Station that was built in 1851-2...