Trust tagged posts

August 15, 2014,  Guru in a Bottle, Thought Leadership  No comments

There’s a view that companies are built to do only three things: make profits, pay taxes and obey the law.

The rest is window dressing.

Well, those managers who subscribed to that point of view are probably now retired as the business world is increasingly being expected to take a lead role by its customers, clients and employees in making a net contribution to society rather than simply taking as much as it can for the benefit of its shareholders.

Zoroastrian philosophy

This enlightened self-interest isn’t anything new.

I belong to a tiny ethnic group – the Parsees – whose most famous export is in fact one of the most successful organisations in the world...

July 30, 2014,  Guru in a Bottle, News, Public Relations practice  No comments

Ask most people in PR about the reputation of tobacco industry and you’re likely to get a wide variety of answers, most of which will border on the negative.

The tobacco companies have responded to the clampdown on the public sale of cigarettes through giant health warnings on packets and a steep rise in VAT by publicly talking about the need to find the “safer smoke” for its customers. And this has led to tobacco companies making massive investments in e-cigarettes.

But is this motivated by the desire to wean smokers off smoking or simply substitute one nicotine delivery system for another in order to protect market share and massive profits?

The discussions about e-ci...