UK Head of Marketing tagged posts

B2B Marketing Magazine rates 5/5 for High Impact Marketing That Gets Results

Ian Smith, UK Head of Marketing, Harris Interactive reviews High Impact Marketing That Gets Results for B2B Magazine:

Ian-HarrisThe strength of this latest book, from the successful Guru in a Bottle series, is in its blending of tried and tested marketing models from the academics, with bang-up-to-date examples and anecdotal evidence from seasoned marketing practitioners. This is then consolidated with a variety of relevant, informative and interesting case studies from both B2B and B2C brands.

I found this book to be well written, with Kolah making even the most complicated of topics accessible and entertaining...

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