Vocus Webinar tagged posts

March 15, 2014,  Guru in a Bottle, Marketing practice, Public Relations practice, Thought Leadership  No comments

At the end of last year, a new book by Steve Earl and Stephen Waddington hit the shelves and caused a bit of a stir. Brand Vandals was a polemic about the dangers facing any organisation as it struggles to manage its reputation in the face of determined vandals out to destroy it on social media.

“Media has become a two-way weapon. Nobody can control it. It’s anarchy.”

Assuming you didn’t suffer nervous shock or call the emergency services after reading the first chapter, the book goes on to describe a world where luckless PR managers are fighting an ever losing battle against brand vandalism...

March 7, 2014,  Events, Guru in a Bottle, Public Relations practice  No comments

How times have changed. As PR professionals, are we in charge of how the world sees and perceives us?

Are we masters of our universe and able to manage the flow of information like we used to in order to protect and enhance the reputation of those organisations we work for and represent?

Back in 1948, US social historian Eric Goldman in his book Two-Way Street predicted that communication between an organisation and its audiences would develop in three distinct ways.

Initially, organisations and companies would have the upper hand and be able to control the amount of spin on any given subject and the unsuspecting audience wouldn’t be able to tell the difference.

The secon...