August 5, 2014,
Guru in a Bottle, Sales practice, Social marketing practice 
No comments
While most marketers and retailers are familiar with the online shopping concepts of “showrooming” and “webrooming”, new research by e-consultancy Red Snapper suggests that the majority of UK online consumers are now “boomerooming” which is the habit of researching online, visiting a physical store to check out the physical product and then returning online to make a purchase at a lower price.
By comparison, “showrooming” occurs when consumers examine products in-store and then go online to find a cheaper price, while “webrooming” is the practice of researching products online before buying them in a bricks and mortar store.
According to researchers, almost two-thirds...
Read More
Recent Comments