Category Social marketing practice

Lack of transparency with Facebook and other social media sites will be forced to come to an end as a result of GDPR

The Economist reports today (7 April 2018) that there’s been a bit of wake up call for Facebook and all other social media giants as a result of the furore over the mis-use of personal data. Mark Zuckerberg is openly admitting that Facebook data of up to 87 million people – 37 million more than previously reported – may have been improperly shared with Cambridge Analytica.

As a result of a data breach on a scale not seen since Yahoo!, Americans are looking enviously at Europe where data protection, privacy and security laws protecting the individual are now the global ‘gold standard’ as a result of the GDPR that’s fully enforceable from 25 May – just 34 working days from today.

Rights over personal data are enshrined in the EU’s Charter of Fundamental Rights and EU citizens now have...

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British Government showdown with social media giants next month

Last chance saloon for social media giants, warns Matthew Hancock, Secretary of State, DCMS as British Government raises the prospect of a ‘breach of duty of care’ owed to users of social media services and promises more legislation unless they get themselves sorted out.

Speaking to The Sunday Times (25 March 2018), Hancock said Facebook and other tech giants that harvested personal data from users would be ordered to simplify their terms and conditions so they fitted on a single page.

He’s summoned Facebook, Google and Twitter to a showdown next month following revelations about the way Facebook data was used by the UK firm Cambridge Analytica to help Donald Trump’s Presidential election campaign.

A cloud still hangs over the prospect of unlawful profiling of UK citizens to influence ...

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Do you still worship at the Temple of Big Data?

Major personal data breaches are happening at a rate of one a day – Equifax, BUPADeloitteNHSNottingham County CouncilIslington CouncilHCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

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Digital Economy Act 2017 described as taking ‘baby steps’ into the digital future

The much-criticised Digital Economy Bill has just received the Royal Assent (Thursday 27 April 2017) and is now law in the UK.

The British Government claims that the new Act will do the following:

  • empower consumers and ensure everyone has access to broadband wherever they live, including rural areas which has suffered from a lack of broadband connectivity
  • build a better infrastructure fit for the digital future
  • enable better public services using digital technologies
  • provide important protections for citizens from spam email and nuisance calls and protect children from online pornography.

baby-stepsOn this last point, the NSPCC has already called on the British Government to regulate social media companies such as Facebook and Twitter and to fine these companies if they fail to protect children on...

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Thought leadership in digital marketing

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We have two feature articles written by Ardi Kolah:

Data protection rules overhaul – Top Tips for compliance

Extract: Data protection and the security of data is perhaps the biggest issue facing the advertising and marketing sector from a business continuity perspective as to get this badly wrong opens the door to punitive fines of up to five per cent of global turnover or €100m. Ardi Kolah shares his top ten tips for marketers.

Urgent Action is Required as Data Breaches hit Record Highs

Extract: According to global digital security firm Gemalto, 1,541 data breaches in 2014 led to one billion data records being compromised, representing a four per cent increase in data breaches and a 78 per cent increase in data records that were either stolen or lost compared to 2013...

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Delays in agreeing wording of EU General Data Protection Regulation (GDPR) is “bad for democracy”

cameron06june14-480632Impatience with the progress of the forthcoming EU General Data Protection Regulation (GDPR) is starting to grow within the European Union.

A recent joint declaration adopted by representatives of the German, Austrian, Belgian, Croatian, French, Greek, Hungarian, Lithuanian, Luxembourg, Dutch, Portuguese, Czech, Romanian, UK, Slovakian and Swedish  parliaments called on European legislators to adopt the GDPR “by 2015”.

German Green MEP Jan Philipp Albrecht, vice chairman of the civil liberties committee at the European Parliament warned this week that failure to agree on the new security and data protection rules was “bad for democracy” as this left European citizens exposed to snooping from foreign and European security services as well as companies.

With the current spate of data br...

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PewDiePie is the future of TV

PweDiePieMy guess is you’ve never heard of PewDiePie, have you?

But what if I told you this Swedish vlogger who loves sharing the latest video games and slightly bonkers videos on YouTube is also the biggest star on YouTube himself with 32,222,075 subscribers and a whopping 6,753,075,673 views.

And he launched his channel in April 2010.

Closer to home, my daughter Zara loves this YouTube vlogger.

And by all accounts so do very many other teenager girls who follow her latest musings – if fact over 6.5m subscribers do.

Zoella screen grabThe elf-like and sublimely charming 24 year-old fashion and beauty vlogger Zoella (real name Zoe Elizabeth Sugg) speaks for a new generation of TV viewers. And I’m not talking about those who regularly tune into CBBC’s Blue Peter.

The mainstay of Zoella’s channel is about frien...

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Miracle Whip Factor, brand polarization and Ed Miliband

MilbandMiracle Whip is a salad dressing similar to mayonnaise and is popular with American and Canadian consumers.

Not a subject that you think would stir strong emotions? Well, actually you’d be wrong!

When marketers at Kraft began researching consumer attitudes towards the product, they found surprisingly deep emotions.

It turns out that a substantial number of people love Miracle Whip. And many can’t stand the stuff!

Back in 2011, with this consumer insight, Kraft launched a high profile US ad campaign that made a virtue out of this schism, using celebrities like Paula D fromJersey Shore and the political pundit James Corville.

Some people in the ads praised Miracle Whip’s yumminess, whereas one person said they would end their relationship if he found out his girlfriend ate the stuff an...

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The “boomerang generation” poses a threat and opportunity for high street retailers

gen-boomerangWhile most marketers and retailers are familiar with the online shopping concepts of “showrooming” and “webrooming”, new research by e-consultancy Red Snapper suggests that the majority of UK online consumers are now “boomerooming” which is the habit of researching online, visiting a physical store to check out the physical product and then returning online to make a purchase at a lower price.

By comparison, “showrooming” occurs when consumers examine products in-store and then go online to find a cheaper price, while “webrooming” is the practice of researching products online before buying them in a bricks and mortar store.

According to researchers, almost two-thirds (62%) of UK consumers are engaged in “boomerooming” including 67% of women and 58% of men...

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Interview about best practice in marketing and public relations

20140717_084007This is a filmed interview I gave last week to the GTC Group, a leading training and coaching organisation that works with senior executives from emerging and developing countries around the world. In this interview I answer questions about global best practice in marketing and PR, the art of effective audience segmentation as well as how communication professionals can improve the outcomes from their marketing and PR activities. Running time: 15 minutes

 

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