Category Social marketing practice

April 7, 2018,  EU General Data Protection Regulation, European Commission, Guru in a Bottle, Henley Business School, Legal update, News, Social marketing practice, Thought Leadership  No comments

The Economist reports today (7 April 2018) that there’s been a bit of wake up call for Facebook and all other social media giants as a result of the furore over the mis-use of personal data. Mark Zuckerberg is openly admitting that Facebook data of up to 87 million people – 37 million more than previously reported – may have been improperly shared with Cambridge Analytica.

As a result of a data breach on a scale not seen since Yahoo!, Americans are looking enviously at Europe where data protection, privacy and security laws protecting the individual are now the global ‘gold standard’ as a result of the GDPR that’s fully enforceable from 25 May – just 34 working days fr...

March 25, 2018,  Consumer behaviour, EU General Data Protection Regulation, Legal update, News, Social marketing practice, Thought Leadership  No comments

October 10, 2017,  data protection, EU General Data Protection Regulation, Henley Business School, News, Social marketing practice, Thought Leadership  No comments

Major personal data breaches are happening at a rate of one a day – Equifax, BUPA, Deloitte, NHS, Nottingham County Council, Islington Council, HCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

April 28, 2017,  Essential Law for Marketers, Legal update, News, Social marketing practice  No comments

The much-criticised Digital Economy Bill has just received the Royal Assent (Thursday 27 April 2017) and is now law in the UK.

The British Government claims that the new Act will do the following:

• empower consumers and ensure everyone has access to broadband wherever they live, including rural areas which has suffered from a lack of broadband connectivity
• build a better infrastructure fit for the digital future
• enable better public services using digital technologies
• provide important protections for citizens from spam email and nuisance calls and protect children from online pornography.

On this last point, the NSPCC has already called on the British Government to regulate...

February 28, 2015,  data protection, EU General Data Protection Regulation, Legal update, Marketing practice, News, Social marketing practice  No comments

We have two feature articles written by Ardi Kolah:

Data protection rules overhaul – Top Tips for compliance

Extract: Data protection and the security of data is perhaps the biggest issue facing the advertising and marketing sector from a business continuity perspective as to get this badly wrong opens the door to punitive fines of up to five per cent of global turnover or €100m. Ardi Kolah shares his top ten tips for marketers.

Urgent Action is Required as Data Breaches hit Record Highs

Extract: According to global digital security firm Gemalto, 1,541 data breaches in 2014 led to one billion data records being compromised, representing a four per cent increase in data...

January 10, 2015,  News, Social marketing practice  No comments

Impatience with the progress of the forthcoming EU General Data Protection Regulation (GDPR) is starting to grow within the European Union.

A recent joint declaration adopted by representatives of the German, Austrian, Belgian, Croatian, French, Greek, Hungarian, Lithuanian, Luxembourg, Dutch, Portuguese, Czech, Romanian, UK, Slovakian and Swedish  parliaments called on European legislators to adopt the GDPR “by 2015”.

German Green MEP Jan Philipp Albrecht, vice chairman of the civil liberties committee at the European Parliament warned this week that failure to agree on the new security and data protection rules was “bad for democracy” as this left European citizens exposed...

November 17, 2014,  Brand marketing, Consumer behaviour, Social marketing practice  No comments

My guess is you’ve never heard of PewDiePie, have you?

But what if I told you this Swedish vlogger who loves sharing the latest video games and slightly bonkers videos on YouTube is also the biggest star on YouTube himself with 32,222,075 subscribers and a whopping 6,753,075,673 views.

And he launched his channel in April 2010.

Closer to home, my daughter Zara loves this YouTube vlogger.

And by all accounts so do very many other teenager girls who follow her latest musings – if fact over 6.5m subscribers do.

The elf-like and sublimely charming 24 year-old fashion and beauty vlogger Zoella (real name Zoe Elizabeth Sugg) speaks for a new generation of TV viewers...

November 8, 2014,  Brand marketing, Consumer behaviour, Guru in a Bottle, Social marketing practice, Thought Leadership  No comments

Miracle Whip is a salad dressing similar to mayonnaise and is popular with American and Canadian consumers.

Not a subject that you think would stir strong emotions? Well, actually you’d be wrong!

When marketers at Kraft began researching consumer attitudes towards the product, they found surprisingly deep emotions.

It turns out that a substantial number of people love Miracle Whip. And many can’t stand the stuff!

Back in 2011, with this consumer insight, Kraft launched a high profile US ad campaign that made a virtue out of this schism, using celebrities like Paula D fromJersey Shore and the political pundit James Corville.

Some people in the ads praised Miracle Whip’s ...

August 5, 2014,  Guru in a Bottle, Sales practice, Social marketing practice  No comments

While most marketers and retailers are familiar with the online shopping concepts of “showrooming” and “webrooming”, new research by e-consultancy Red Snapper suggests that the majority of UK online consumers are now “boomerooming” which is the habit of researching online, visiting a physical store to check out the physical product and then returning online to make a purchase at a lower price.

By comparison, “showrooming” occurs when consumers examine products in-store and then go online to find a cheaper price, while “webrooming” is the practice of researching products online before buying them in a bricks and mortar store.

According to researchers, almost two-thirds...

July 29, 2014,  Guru in a Bottle, Public Relations practice, Social marketing practice  No comments

This is a filmed interview I gave last week to the GTC Group, a leading training and coaching organisation that works with senior executives from emerging and developing countries around the world. In this interview I answer questions about global best practice in marketing and PR, the art of effective audience segmentation as well as how communication professionals can improve the outcomes from their marketing and PR activities. Running time: 15 minutes