World Communication Forum Davos 2014 tagged posts

March 24, 2014,  Events, Guru in a Bottle, Public Relations practice, Sponsorship News  One comment

This was the subject of my presentation at the 5^th World Communication Forum in Davos, Switzerland and my co-presenter was the dynamic Andrew Denton, Head of Media at Welcome to Yorkshire.

The topic we were asked to address was how global events can stimulate economic development. What you may not realise when you’re reading this blog post is that Yorkshire won the bid to host the first stage of the world’s most famous cycle race, the Tour de France.

The Grand Depart will begin in Leeds on Saturday 5 July 2014 and will be broadcast in 88 countries to millions of viewers around the world, many of whom may not have a clue about where Yorkshire is or indeed how stunning it is...

March 5, 2014,  Events, Guru in a Bottle  No comments

In a packed schedule over three days (Monday 10-Wednesday 12 March), over 250 delegates from around the world will descend on the ski resort of Davos, Switzerland to debate the key issues that are impacting both the public relations industry and its clients and strategies for leveraging the value of forthcoming opportunities across global markets at the World Communication Forum.

The full agenda for the Forum is available here.

A particular area of interest on the Davos agenda this year is how global events – such as the FIFA World Cup Brazil 2014 and the forthcoming FIA Formula-e Championships 2014/15 – help to create sustainable economic impact for host cities around the w...