adidas tagged posts

June 28, 2014,  Brand marketing, News, Public Relations practice, Sales practice, Social marketing practice, Sponsorship News  One comment

According to Nike, this year’s spike in sales of its merchandise can be attributed to its World Cup marketing platform ‘Risk Everything’ campaign that’s helped it achieve a 13% increase in sales to £4.34bn in the three months to 31 May.

Nike is not a sponsor of the FIFA World Cup and these rights are held by rival Adidas.

Nike ramped up its marketing spend in the period, spearheaded by ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar Jr ahead of the start of the World Cup in Brazil.

The company didn’t strip out marketing spend but said that a 36% increase in ‘demand creation’ expenses was driven by marketing support...

June 28, 2014,  Brand marketing, Guru in a Bottle, High Impact Marketing that Gets Results, Sponsorship News, The Art of Influencing and Selling  One comment

The company says it’s “definitely” on track to break trading records this year having registered strong sales figures pre and during the current World Cup. Adidas has been gradually building demand for its shirts, boots and balls since last November to try and ease the pressure on its retail network during the tournament trading period.

As a sponsor of nine national teams, Adidas has sold more than 8m shirts, a significant increase on the 6.5m shirt sales it achieved for the 2010 World Cup...

July 10, 2013,  Guru in a Bottle  No comments

Did you know that women and economic growth is a reality that has played out quietly for centuries to the point now that women globally are a market segment bigger than Facebook?

Yes, really. And large enough to rival China or India. A real, not virtual, economic superpower in their own right, dubbed the ‘Third Billion’ by analysts at Booz & Co.

Whether this reality has taken place in the world’s most advanced economies or those that are beginning to emerge on the world stage, one constant remains – the participation of women in economic activity keeps the world spinning on its axis.

As a result, the influence of women as the world’s most valuable customer segment is ...