Apple tagged posts

October 10, 2017,  data protection, EU General Data Protection Regulation, Henley Business School, News, Social marketing practice, Thought Leadership  No comments

Major personal data breaches are happening at a rate of one a day – Equifax, BUPA, Deloitte, NHS, Nottingham County Council, Islington Council, HCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

May 21, 2014,  News  No comments

Apple and Google have just announced they are calling a cease fire on all patent litigation. According to Bloomberg, the two companies have filed an incredible 20 lawsuits against each other in the US and Europe.

In a joint statement, Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies and “…have also agreed to work together in some areas of patent reform. The agreement does not include a cross licence.”

The latter part of the statement means that both sides are holding onto their intellectual property (IP) rights and not cross-licensing these to the other side...

March 7, 2014,  Guru in a Bottle, Innovation, Thought Leadership  No comments

Well, obviously you’ll see yourself as a ‘thought leader’, don’t you?

But actually, what does that mean? And can you make money out of being a thought leader?

Thought leadership means a lot of different things to a lot of people and for some it boils down to the creation or adaptation of an innovative concept for direct or indirect business advantage.

If you happen to work in a marketing or PR agency, the value of your time can be measured directly in proportion to the quality of your intellectual and creative output and the outcomes you deliver for the client. On that basis, thought leadership can be very profitable indeed.

But you don’t have to work in an agency to...

February 9, 2014,  High Impact Marketing that Gets Results, Marketing practice, News  One comment

Over the past eight years the South Korean giant has gone from being a virtual unknown on the high street to one that’s on the cusp of becoming Britain’s ‘most loved brand’ and has come up with a brand marketing platform that’s as good as anything its rival Apple could’ve dreamt up.

‘Launching People’ is an advertising funded programme (AFP) series to be broadcast in Spring 2014 where stars from film, music, photography and cooking mentor promising new talent on the back of a nationwide competition.

It’s a neat way for Samsung to humanise its brand rather than constantly rely on technological innovation to get people talking as the product gap between itself a...