June 29, 2013,
Guru in a Bottle 
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This year has seen the blurring of the traditional line between marketing, PR and communications.
In the past, they were once stuck in their own silos.
But 2013 is changing all that.
Research for High Impact Marketing That Gets Results shows that the industry is in the throes of reinventing itself.
Making the customer, client, prospect or supporter the centre of the communication process is still some way off for many organisations but the signs are that marketing and communications are moving in this direction at a much faster rate in 2013.
The reality is that the customer doesn’t care where the info is coming from, just that they can get that info easily...
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