Customers tagged posts

Have you been left behind in the digital revolution?

John-Hamm-Mad-Men-dealThere can be few sectors that have been disrupted to the extent that marketing has been by digital.

The days when marketing directors splashed the cash on elaborate global TV campaigns with gigantic budgets and expenses to match harks back to a bygone era that’s much more Mad Men than the reality brand owners face today.

Most marketing is campaign driven. Brand owners are constantly under pressure to get product and service to market in the shortest time possible. This then takes on a life of its own, spinning activity on a monthly, quarterly and seasonal basis.

Just take a look at the adverts on TV if you don’t believe me. Yet the reality is that at any given moment, only a small proportion of the TV audience will be vaguely interested in what the advertiser has to say.

Digital has tu...

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Brands need to get a ‘personality transplant’ for online engagement

As more consumers are engaging with brands on social platforms, it’s essential that brands start to develop their own online personalities depending on the digital platform in order to help build lasting relationships with their desired customer, client and supporter segments.

Operating tableThis ‘personality transplant’ that brands undertake often involves using brief snippets of conversation and humor to engage with their desired audiences in much the same way as Guru in a Bottle does!

And this isn’t as silly as it sounds.

According to a report from strategy consultants Bain & Company, consumers who engage with businesses through social media channels are likely to spend 20-40% more money than other customers due to the loyalty that they have developed with those brands.

As already observed in a pre...

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How to avoid falling into the ‘Marketing Trap’!

Danger Trapdoor warningThere’s a universal truth that most business people know: companies and enterprises succeed by getting, stealing, keeping and growing customers and clients.

Customers and clients are the only reason we build railroads, manufacture convenience foods, send satellites into space and manufacture fire retardant furniture.

But there’s a marketing trap.

Most managers are seduced into thinking that what worked yesterday will continue to satisfy customers and clients tomorrow. The trouble is, it probably won’t and it takes courage to lift the scales from our eyes to see how we should change the way we market to them.

Where trouble tends to emerge in carefully crafted brand and marketing plans is the apparent disconnect with the wider strategic goals of the company or enterprise.

A key objecti...

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Top 5 reasons why customers walk and Top 10 tips of making them stay

exit-sign

Ever had the sinking feeling that you’ve done all that was expected of you to entice the customer or client to come back but they simply leave without making a purchase or don’t bother returning your call?

There are five key reasons why customers tend to walk away and not come back:

  1. They die (1%)
  2. They move (3%)
  3. They are lured by a competitor (14%)
  4. They are unhappy with the product, service or price (14%)
  5. They are unhappy with the way that they’re treated (68%).

Whilst sales and marketing professionals have possibly little influence over the first four reasons why customers do a runner, salespeople and business owners certainly have complete control over at least 68% of the customers who leave.

As such, it’s in your best interests to ensure that your sales and marke...

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