DMA tagged posts

December 30, 2014,  Essential Law for Marketers, News  No comments

Current law

Under EU Privacy and Electronic Communications Regulations (PECR), organisations and companies are prohibited from transmitting or instigating the transmission of unsolicited electronic communications to consumers for the purposes of direct marketing unless the person receiving those communications has provided prior consent for the messages to be sent.

Companies also mustn’t disguise or conceal their identity in the messages or use invalid addresses where recipients of the messages would send responses to ask for the messages to stop being sent.

Marketers can send direct marketing via electronic mail to consumers if they have “obtained the contact details of th...

December 14, 2013,  Essential Law for Marketers, Legal update, News  3 comments

Many marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing (DM) activities in 2014.

Recently, the UK’s Information Commissioner’s Office signalled changes that marketers must implement NOW within business to consumer (B2C) marketing in order to stay within the law and these include:

• where consent is obtained from the customer to receive DM, separate opt-in consent must also be gathered in order to send DM messages on each and every other marketing channel;
• a higher burden of proof of customer consent is now required to be shown by marketers, irrespective of whether the marketing channel is telephone, mo...