Dr Edward de Bono tagged posts

April 17, 2014,  Consumer behaviour, Guru in a Bottle  No comments

The choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.

Wally was an extraordinary person in many ways and was in fact the first person in the UK to have launched a brand consultancy back in the 60s.

Wally understood – perhaps more than any other person of his generation – that branding is intrinsically linked with colour.

It was something he felt passionate about and when asked to create a new mobile phone brand by Hutchinson Telecom after its acquisition of a controlling...

August 2, 2013,  Guru in a Bottle  One comment

A few years’ ago I had the privilege to work with one of my heroes, Dr Edward de Bono, the grandfather of lateral thinking, in helping to launch his book, Think! Before It’s too Late.

The book launch was unlike others in that we decided that Edward de Bono should host a lunch for a cross-section of some remarkable people from all walks of life at the River Terrace at the House of Lords.

Edward de Bono conceived of a way in which we can solve problems by ‘wearing’ different coloured hats that had the power to break the habit of linear thinking or critical analysis that we tend to default to as a result of our narrowly constructed education experience in the West.

‘Six...