online advertising and marketing tagged posts

June 30, 2014,  Guru in a Bottle, Marketing practice, The Art of Influencing and Selling  No comments

Retailers that simply try to appeal to shoppers during waking hours may be in for a shock, according to new research from the US by brand strategy consultants Vivaldi Partners Group.

There’s a new breed of consumer that can’t actually be reached through traditional marketing channels and marketers need to have deployed strategies in order to reach this group who are active at any time of day.

And it’s not enough to break your customer base down into groups according to age and gender – marketers need to build up the fullest possible picture of each customer in order to target them with highly individualised messages.

The days of traditional bricks and mortar, 9am to ...

July 7, 2013,  Essential Law for Marketers, Guru in a Bottle, Legal update  No comments

INTRODUCTION

Ever since the furore over the UK phone hacking scandal in 2011 engulfed the owners of News International as well as politicians of all political parties, the Government and law enforcement officers, the issue of privacy and electronic communications has become a national obsession.

The public revulsion that followed the disclosure of the hacking of private phone messages of murder and terrorist victims and war widows didn’t just rip apart the UK’s biggest selling Sunday newspaper the News of the World but also raised serious questions about the legal safeguards in place to protect an individual’s right to privacy whilst at the same time protecting freedom of...