Peter Bazalgette tagged posts

November 17, 2014,  Brand marketing, Consumer behaviour, Social marketing practice  No comments

My guess is you’ve never heard of PewDiePie, have you?

But what if I told you this Swedish vlogger who loves sharing the latest video games and slightly bonkers videos on YouTube is also the biggest star on YouTube himself with 32,222,075 subscribers and a whopping 6,753,075,673 views.

And he launched his channel in April 2010.

Closer to home, my daughter Zara loves this YouTube vlogger.

And by all accounts so do very many other teenager girls who follow her latest musings – if fact over 6.5m subscribers do.

The elf-like and sublimely charming 24 year-old fashion and beauty vlogger Zoella (real name Zoe Elizabeth Sugg) speaks for a new generation of TV viewers...

March 28, 2014,  Essential Law for Marketers, Guru in a Bottle, Marketing practice, Public Relations practice  No comments

Product placement has been around as long as TV itself. One of the earliest examples of product placement was in 1949 when NBC launched America’s first daily TV news programme, the ‘Camel News Caravan’, featuring a newsreader smoking a Camel cigarette and a policy that banned footage of ‘no smoking’ signs and anyone puffing on a cigars, including Sir Winston Churchill!

Today, brand and product tie-ins are less brazen but equally effective as a weapon for achieving a brand positioning advantage over the competitors’ above-the-line PR and marketing efforts.

The James Bond film franchise is credited with having started the current fashion of placing well-known brand...