Reputation management tagged posts

Reputation matters but in whom do we trust?

Smoking posterAsk most people in PR about the reputation of tobacco industry and you’re likely to get a wide variety of answers, most of which will border on the negative.

The tobacco companies have responded to the clampdown on the public sale of cigarettes through giant health warnings on packets and a steep rise in VAT by publicly talking about the need to find the “safer smoke” for its customers. And this has led to tobacco companies making massive investments in e-cigarettes.

But is this motivated by the desire to wean smokers off smoking or simply substitute one nicotine delivery system for another in order to protect market share and massive profits?

The discussions about e-cigarettes on the blogosphere and in vaping chatrooms is currently dominated by impassioned accounts from former smoke...

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FREE VOCUS webinar on how to spot brand vandalism before you become a victim

brand attack mash upHow times have changed. As PR professionals, are we in charge of how the world sees and perceives us?

Are we masters of our universe and able to manage the flow of information like we used to in order to protect and enhance the reputation of those organisations we work for and represent?

Back in 1948, US social historian Eric Goldman in his book Two-Way Street predicted that communication between an organisation and its audiences would develop in three distinct ways.

Initially, organisations and companies would have the upper hand and be able to control the amount of spin on any given subject and the unsuspecting audience wouldn’t be able to tell the difference.

The second era would herald the start of information age where the quality of communication between an organisation and the p...

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