Routledge tagged posts

November 15, 2015,  News, Sponsorship News  No comments

September 24, 2015,  Events, News  No comments

Massive thanks to Lord Karan Bilimoria for an inspirational speech about the journey of Cobra beer to a global brand and its use of iconic advertising, marketing, illustration – and sponsorship! Thanks for your kind words about the book.

Thanks to Malcolm Deboo, President of the Zoroastrian Trust Funds of Europe for supporting the launch and to the fabulous team at the House of Illustration – profits from last night will go to both charities.

Special thanks to my wonderful friend and sponsor Tricia Lichfield and to the film crew from Skatta TV – you guys are the best!

Also big thanks to Amy Laurens my publisher from Routledge and for taking part in a filmed interview! Good jo...

June 11, 2015,  Guru in a Bottle, Sponsorship News  No comments

Improving the Performance of Sponsorship written by British sponsorship award winning author and consultant Ardi Kolah is published globally on 29 June by Routledge.

Kolah is a senior lecturer on sponsorship at Cass Business School, Henley Business School, Kingston Business School and London Guildhall Faculty of Business and Law.

If you’re interested in ALL to types of sponsorship, then this is the book for YOU!

The book takes a timely and comprehensive look at all types of sponsorship – from sports, entertainment, music, media, charitable, education and environment – examining everything from its mechanics to ethical and legal issues as well as measurement and evaluation...