The Grateful Dead tagged posts

Why the Grateful Dead are the best marketing savvy rock band in the world!


In the modern world of marketing, it’s less “what you say” and more “what you do” that counts, a theme that runs through my latest book, High Impact Marketing That Gets Results.

This mantra has led organisations and companies to actively use customer collaboration as a marketing strategy.

Think open-source software, smartphone apps and customer reviews on TripAdvisor and Amazon. Consumers today are active – not passive – participants in just about every link of the value chain.

Thinking of consumers not as units of economic value to be unlocked for profit but as ‘fans of brands’ has a lot of mileage.

One of the best examples started long before the age of ...

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