The Scout Association tagged posts

October 13, 2014,  Thought Leadership  No comments

Actively valuing diversity and managing inclusion is the hallmark of a successful global organisation – irrespective of its size or whether it’s commercial, voluntary or part of Government.

Diversity matters because in order for such organisations to reach levels of world-class performance, they must embrace a wide range of attitudes, values, beliefs, perceptions and behaviours and not just of those that are employed by them but also those that are shared by the communities that they seek to serve.

Research on both sides of the Atlantic tends to show that social inclusion in the way described isn’t a libertarian ideal but actually makes good business sense.

I was remind...

October 4, 2013,  News  No comments

Global public relations, marketing practitioner and best-selling management author Ardi Kolah has been elected to serve as a member of the PRCA Council 2013-14.

The PRCA represents PR consultancies, in-house communications teams, PR freelancers and individuals. With over 300 agency members from around the world, including the majority of the top 150 UK consultancies and over 100 in-house communications teams from multi-nationals, UK charities and leading UK public sector organisations. It is the largest professional body of its kind in the UK.

More than 900 PRCA members participated in the voting process.

Ardi Kolah said: “It’s a real privilege to join the PRCA Council at a t...

July 20, 2013,  Guru in a Bottle  One comment

Adventurer Bear Grylls is Chief Scout in the UK

The Scout Association one of the UK’s leading youth organisations, has been ranked as one of the most highly trusted institutions in the UK and second only to the Armed Forces. The Scouts overtook the NHS that had previously occupied the second slot but now drops to third place as a result of the surge in hospital scandals over the previous 12 months.

The recent poll of 1000 respondents, conducted by nfpSynergy, shows that 66% of people now trust charities ‘quite a lot’ or ‘a great deal’ which is an increase of 2% on last year’s results and the highest figure for the sector since 2010.

Half of respondents in the surv...

July 4, 2013,  Guru in a Bottle  No comments

In my 20-year plus career within journalism, public relations, marketing and social media I’ve been very fortunate to have worked with some of the most successful global organisations in the world including Andersen Consulting (Accenture), Disney,  BBC,  The Scout Association, Shell, Ferrari, the International Cricket Council and the Defence Academy of the United Kingdom.

Very often it’s been my job to train chief executives on how best to put across their messages to audiences ranging from several hundred employees and millions of TV viewers.

Whilst all of these communication skills are very important – what we aren’t taught either at school or indeed when we work wit...