In Part 1 we started to explore the different strategies for helping you create a bargain with a customer or client that will help close the deal.
Top Tip#6: Be a patient bargain hunter!
All too often in our desire to close a deal, as marketers we can often miss vital clues along the way when we want to strike a bargain with a customer or client.
We can also rush through the bargaining phase as well, particularly in light of our own sales and marketing targets!
The danger is that we are making premature judgments about what the options are as well as taking stock of what the customer or client actually wants.
It pays to remember a vital point made in my latest book, The Art ...
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