Category News

November 29, 2013,  Guru in a Bottle, News  No comments

A new taskforce has just published Beyond Retail 2013, a new report that suggests the UK’s town centres need reshaping and rebuilding on an unprecedented scale not seen since the end of the Second World War.

But is it realistic to believe traditional town centres can be saved or are they in terminal decline?

The Distressed Town Centre Property Taskforce, set up in the wake of the review by retail marketing consultant Mary Portas believes that town centres should be re-designated as a key Government planning and investment priority.

For the past 13 months, senior retailers, property investors, landlords and financiers have been reviewing the prospects of their high street prop...

November 22, 2013,  Guru in a Bottle, News  No comments

Since the Millennium, social media has grown from teenage fad into an essential communication platform at such unprecedented speed that it’s left the development of privacy laws and regulations in its wake.

A new report by India-based analysts Avendus puts this into context on a global perspective.

There are now over 2.4 billion internet users in the world of which 1.5 billion access the internet through their mobile devices either as a primary or a supplementary device; the penetration of smartphones are expected to grow at a CAGR of 20% to reach 2...

November 22, 2013,  News  No comments

So-called “Zombie” and “Cannibal” Products are killing consumer brands, according to new research which shows that over half of new launches are failing to provide growth or are eating into profits from existing products.

A study from market research agency TNS examined the product launches of 3,500 consumer goods in the savoury snacks, laundry, soft drinks and skin care market segments.

Researchers found that 60% of new product launches were either “Zombie Products” that offered no long-term growth and acted as a dead-weight or were “Cannibal Products” that failed to add incremental value to a brand portfolio and simply transferred customers from other products within the po...

November 21, 2013,  Guru in a Bottle, News  No comments

It is 50 years to the week that President John F Kennedy was assassinated in Dallas, Texas. Among the many black and white TV news clips of speeches made by JFK that I’ve been watching this week, one sentence in particular struck a chord with me:

“In each of us there’s a private hope and dream which, if fulfilled, can be translated into benefit for everyone.”

That may sound like a lofty ideal. However, I sincerely believe that as marketers, we all need the conviction to want to make a positive difference for the organisation or enterprise that we are part of and serve. Nothing less will do.

To create something valuable out of nothing more than a compelling vision, or...

November 14, 2013,  Guru in a Bottle, News  No comments

From a very young age we are taught it’s good to share – whether it’s a favourite toy, crayons or bag of potato chips.

It’s something that we see as a positive influence on a child’s development. As a society we want to encourage it throughout adulthood. The desire to share also makes us less selfish and more connected with our environment and those around us.

However, there are occasions when sharing – or rather ‘oversharing’ – can be a bad or negative thing for both the brands we represent and our own, personal brands.

Consciously or not, we are all sharing far more information online than ever before – there are 571 new websites created every minute; Face...

November 7, 2013,  News  No comments

Social media redefined the rules of advertising in a way that many in the industry hadn’t predicted until Facebook came on the scene in 2004.

The old interruption model of brand communication – commonly known as ‘advertising’ – was no longer as effective. We were now in a world where consumers shared opinions on social networks irrespective of what a brand wanted to say about its product or service in a carefully crafted ad placed in a highly controlled media environment.

This article sponsored by Furby appeared on BuzzFeed just before Halloween.

The days of the display ad looked like they were numbered.

Or were they?

In an attempt to appeal to savvier consumers an...

November 7, 2013,  News  One comment

November 6, 2013,  Events, News  No comments

The trends were identified at the Mobile and Tablet Gaming Summit in London, UK where Facebook and Twitter executives said social networks were the “glue” combining TV audiences and mobile users.

Tarquin Henderson, EMEA head of Facebook gaming sales explained how it was using its enhanced targeting service Custom Audiences to let gambling firms offer real m...

November 6, 2013,  News  No comments

As the author of a best-selling series of sales and marketing books published by Kogan Page in the UK, USA and India you’d expect me to have high expectations from those that I’m willing to employ to deliver products and services. And of course you’d be right!

Unfortunately the majority of tradespeople I come across don’t pay enough attention to the little things, for example, in how they do their business by answering messages when left and generally interacting with the customer.

A common mistake often made by small businesses is to overlook the customer experience which can be just as important as fixing a broken pipe or rewiring a broken fuse box.

So I’m absolutel...

November 6, 2013,  News  No comments

Let’s suppose you’re sitting in a job interview to be the next director of communications for a large, well-known B2B brand.

The key aspect of the role is public relations and of course you’re well versed in the art of how to manage the flow of information.

After all, you’ve done it a zillion times before. So what’s new? Well, that’s kind of true. PR had its place in the marketing mix, was focused on creating awareness, grabbing headlines, engaging with the media and creating an environment where the sale was more likely to place as a result.

Control and timing was everything, wasn’t it? PR’s big brother marketing was a discipline that focused on the channels to m...