Amazon tagged posts

What’s the link between Mahatma Gandhi and the virtual classroom?

Education is one of the biggest growth markets over the next 25 years, according to research by the World Economic Forum (WEF).

“Technological innovation is fundamentally transforming education, and updating the skills required for the contemporary workplace. Building future-ready education systems requires designing curricula fit for the 21st century, coupled with the consistent delivery of a basic education for everyone that builds a solid foundation for a lifetime of adapting and developing new abilities. Specialized education should provide in-demand skills, and address the disconnect between employer needs and existing instruction in order to optimize global talent.”

https://toplink.weforum.org/knowledge/insight/a1Gb0000000LPFfEAO/explore/summary

Google and others are licking thei...

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Are you connected with your shoppers 24 hours a day?

shop around the clockRetailers that simply try to appeal to shoppers during waking hours may be in for a shock, according to new research from the US by brand strategy consultants Vivaldi Partners Group.

There’s a new breed of consumer that can’t actually be reached through traditional marketing channels and marketers need to have deployed strategies in order to reach this group who are active at any time of day.

And it’s not enough to break your customer base down into groups according to age and gender – marketers need to build up the fullest possible picture of each customer in order to target them with highly individualised messages.

The days of traditional bricks and mortar, 9am to 5pm shopping habits haven’t completely disappeared but increasingly consumers are now comfortable shopping in the tw...

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Lush declares war on Amazon with landmark ruling at the High Court

I-feel-dirtySales and marketing practices of online retailers selling similar products and services of well-known brands will need to change after the High Court ruled that online giant Amazon can’t use a Google Ad Word of soap and beauty brand Lush to lure customers to its own retail site for alternative products as this amounts to a breach of the Lush trademark.

Lush has built a brand platform based on its own code of ethics – something which it jealously defends and contends that Amazon doesn’t subscribe to.

As a result, Lush decided it won’t sell its products on the retail giant’s website and probably never will...

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Are you a consumer-ologist?

mash upAmazon built a gigantic global business on the back of choice and delivering products when the customer wants it.

As I mention in my previous blog, Amazon has taken this a step further and is planning to box and deliver products that it expects customers in a specific area will want based on previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices it gleans from its customers’ shopping patterns, even before they’ve clicked ‘buy.’

However, some researchers are predicting a backlash to these and other strategies that are all designed to get us to spend more.

The main contentious point of consumer-ology, a term coined by Philip Graves, one of the world’s leading consumer behaviour experts, is that enough really is enough when it ...

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Amazon in full frontal attack on traditional retailers with “anticipatory shopping” play

Amazon and King KongThe Seattle-based company successfully obtained a US patent on Christmas Eve 2013 for what it calls “anticipatory shipping”. This was the gist of the news item that appeared in the Wall Street Journal (17 January 2014) that’s caused something of a stir on social networks, such as SlashdotAccording to the WSJ, Amazon in the US may box and ship products that it expects customers in a specific area will want based on previous orders, product searches, wish lists, shopping cart contents, returns and other online shopping practices it gleans from its customers’ shopping patterns, even before they’ve clicked ‘buy’.

Amazon has worked out how to cut delivery times as a way of encouraging more orders and satisfying more customers more promptly through expanding its US warehouse...

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“You have part of my attention. You have the minimum amount.”

the-social-networkThat line came from the Hollywood movie The Social Network and gave credence to the view that the old interruption model of brand communication doesn’t work anymore.

And by that I mean advertising.

Check the stats. The average consumer is exposed to a minimum of 3,500 marketing messages in a day and 99% of these ads fail to have any impact.

It’s marketing overload and marketing clutter. Consumers’ brains are now programmed to screen out – not screen in – messages. It’s a nightmare if you still continue to cling to ‘high decibel’ marketing techniques.

Old style media owners got fat by selling mass audiences to advertisers. They were able to aggregate millions of people into one place and blast them with commercial messages...

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