Big Data tagged posts

Do you still worship at the Temple of Big Data?

Major personal data breaches are happening at a rate of one a day – Equifax, BUPADeloitteNHSNottingham County CouncilIslington CouncilHCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

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The future internet of things

Tim Berners-LeeThis month marks 25 years since Sir Tim Berners-Lee developed the draft of a proposal for we now know as the World Wide Web.

In fact, it’s hard for many of us to imagine how we ever did our school homework – or anything for that matter – without it! Of course the world is a very different place to the one Tim Berners-Lee lived in 1989, the year I joined the BBC in news and current affairs.

Today, Tim Berners-Lee has called for greater for privacy on the web and for people to become the legal owners of their data in order to control when and how it’s used because of rampant identity theft and the invasion of personal and sensitive data that’s now a daily occurrence around ...

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What sport teaches marketers in how to improve competitive performance

Usain-Bolt-001One of the buzzwords of 2013 has got to be “big data.” I was recently in a boardroom meeting where talk of leveraging “big data” was a popular favourite around the table.

This made me smile. Over the last 20 years I’ve been involved in understanding how sport and entertainment can be used as a powerful brand communication and marketing platform. Many organisations and businesses have a lot to learn from sports rights owners who’ve been exploiting data for gain competitive advantage for many years.

Whether its athletics, soccer, F1, swimming, tennis, basketball or baseball, “big data” has been at the heart of developing a winning strategy in this industry.

It s...

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