Food labeling tagged posts

September 10, 2014,  Brand marketing, Guru in a Bottle, Legal update, Marketing practice, News  No comments

In a spectacular volte-face, Coca-Cola has embraced the voluntary front of pack ‘traffic light’ system that alerts British consumers to the calorific value of the product in order for them to make informed choices about what they are ingesting and help move them towards having a more balanced diet and healthier lifestyle.

What’s disappointing is that the beverage giant didn’t have the foresight to embrace this opportunity last year when the voluntary labelling scheme was first introduced by the Government.

By missing this opportunity, Coca-Cola made it look like it had something to hide and this also reflected negatively on its reputation.

The result of this stance wa...

July 17, 2014,  Consumer behaviour, Guru in a Bottle, High Impact Marketing that Gets Results  No comments

The recent food labeling controversy where supermarket meat products were halal but not labelled as such threw a spotlight on the choices as consumers we want to make not just about the quality of our food but also the method of its production and manufacture.

We live in a world of infinite choice and it’s absolutely right that as consumers we are given the choice of eating halal or non-halal food which is why labeling is so important.

Taking that one step further, when flying long-haul, many airline passengers will be asked for their food preferences ahead of such a journey and of course many Muslim travelers will choose halal food to be served to them on the flight.

But M...