Gen X tagged posts

What does the future hold for marketers in 2014?

What-does-the-future-hold-fWherever you happen to live and work in the world, one thing is clear.

The outlook for 2014 is uncertain. But that shouldn’t dampen any attempt to see what the future holds for most of us next year, which is now only a few weeks’ away.

It’s easy to spot the negatives for our working future: technology has led to a world of ever-growing fragmentation where billions of people connected across the world are continuously bombarded with requests; a future where the virtual nature of nascent technology will leave many deeply isolated and craving physical relationships; a future where globalisation has created a dividing line between winners and losers; a world where the undercl...

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