Gen Z tagged posts

August 29, 2014,  Consumer behaviour, Guru in a Bottle, Thought Leadership  No comments

At its peak in 2007, the virtual world known as Second Life had in excess of 5m members.

Everything about this world could be customised – latest cat walk fashions, drinks in a bar or a luxury mansion could be bought for real money. IBM bought real estate, American Apparel opened a virtual shop and Reuters paid for journalist Adam Pasick to be an avatar who reported on virtual happenings. Countries even opened virtual embassies. Yes, really!

The news media thought this parallel universe would become the way in which millions around the world would find ‘self-actualisation’ to borrow the term from US psychologist Abraham Maslow.

In 2014, the number of members in Second Lif...

December 19, 2013,  Events, Guru in a Bottle, High Impact Marketing that Gets Results, Marketing practice, News, Social marketing practice  2 comments

Wherever you happen to live and work in the world, one thing is clear.

The outlook for 2014 is uncertain. But that shouldn’t dampen any attempt to see what the future holds for most of us next year, which is now only a few weeks’ away.

It’s easy to spot the negatives for our working future: technology has led to a world of ever-growing fragmentation where billions of people connected across the world are continuously bombarded with requests; a future where the virtual nature of nascent technology will leave many deeply isolated and craving physical relationships; a future where globalisation has created a dividing line between winners and losers; a world where the undercl...