Russia tagged posts

The new frontier in marketing isn’t what you’d expect!

campbells2Over the last decade, marketers of branded fast moving consumer goods (FMCG) on both sides of the Atlantic have struggled to withstand the onslaught on their market share from challenger and own-label brands.

The result of increased competition – largely fuelled by globalisation – is that some marketers have been forced to radically re-think their retail and marketing strategies in order to stay ahead of the game. So it may surprise you to learn that packaging innovation has become the ‘go-to’ marketing strategy for these FMCG marketers in order to preserve and boost profitability.

US-based MeadWestvaco Corporation (MWV), a global leader in packaging and packaging solutions, has just published the results of its research with 7,665 consumers in UK, Germany, Turkey, Russia, South Afri...

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The ‘Cold War’ with Russia is hotting up and so is the PR battle

Cold WarThe war of words continues as Russia is finding itself increasingly isolated by the NATO Alliance and is already seeking stronger ties with leaders of the BRIC nations where it may feel it gets fairer hearing over its annexation of Crimea.

Certainly monitoring the news reports here in the UK you’re left with a distinct impression that the Cold War and the imminent isolation of Russia is just around the corner. Russia may have got what it wanted but it’s losing the PR war.

A good example of what I mean is illustrated by the attack Russia faced at the UN Security Council on Wednesday 19 March when US Ambassador Samantha Powers called the Great Bear a “thief”...

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The “phoney war” between West and Putin is going into overdrive claims leading Russian military expert

Putin address March 2014As Crimea becomes the focus of media attention here in the West, it’s easy for the facts to become obscured in the race for getting a headline grabbing news story as the public relations battle between Russia and the West picks up pace.

In the wake of the Crimea referendum on Sunday 16 March that was observed by more than a hundred bona fide international observers from 23 countries – although not affiliated with the Organisation for Security and Cooperation in Europe – it’s easy to dismiss President Putin as conducting ‘gun boat’ diplomacy when he addressed the Russian Parliament on Tuesday 18 March in what many commentators see as one of the defining moments of his presidency.

What’s not so clear is whether the Ukrainian officer who was shot three and a half hours later was done ...

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‘Brand Wars’ at Sochi Olympic Games 2014

Tapping over Apple logo at Sochi 2014So the question on most marketers’ lips at the half-way stage of the Sochi Winter Olympic Games 2014 is who’s winning brand gold and who’s coming last in the multi-million dollar sponsorship stakes?

Well, this picture sums up the problem, doesn’t it?

An Olympic Official at Sochi with duct tape sticking it over the Apple logo of the laptop belonging to Associated Press director of international video Mark Davies. As if this pretty innocuous indirect view of an Apple logo on this laptop justifies this type of treatment?

Well, it’s bonkers really but then you need to understand the reasoning behind this extreme form Olympic brand protection.

Non-Olympic partners such as Apple are considered to be in direct competition with the official Olympic sponsors at Sochi 2014, such as Samsung t...

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“Brand Love” is in the air!

Brand loveRomance with privately-owned companies and their brands looks like going from strength to strength in most global markets but the same can’t be said of the public’s view of governments where urgent action is now required to reverse a global ‘trust deficit’ among political leaders.

These and other fascinating findings are contained in the 14th Annual Edelman Trust Barometer 2014 that maps trust and other sentiment levels among 33,000 respondents from around the world.

The online survey, the largest of its kind in the world, was conducted towards the end of 2013 and the early part of 2014.

It sampled the views of 27,000 general and 6,000 informed respondents aged between 25-64 years-old living in 27 countries who were asked, among other things “how much you trust the institution to...

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GBP 5.9bn incremental new business for UK sports marketing, infrastructure and consultancy sector in wake of London 2012 success

ASP-World-Cup-Al-Wakra-02-5New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next decade in the wake of the phenomenal success of London 2012.

My independent report – Global opportunities for sports ma...

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