World Economic Forum tagged posts

What’s the link between Mahatma Gandhi and the virtual classroom?

Education is one of the biggest growth markets over the next 25 years, according to research by the World Economic Forum (WEF).

“Technological innovation is fundamentally transforming education, and updating the skills required for the contemporary workplace. Building future-ready education systems requires designing curricula fit for the 21st century, coupled with the consistent delivery of a basic education for everyone that builds a solid foundation for a lifetime of adapting and developing new abilities. Specialized education should provide in-demand skills, and address the disconnect between employer needs and existing instruction in order to optimize global talent.”

https://toplink.weforum.org/knowledge/insight/a1Gb0000000LPFfEAO/explore/summary

Google and others are licking thei...

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Do you have that “Second Life” feeling?

eric-whitacre-in-second-life-casualAt its peak in 2007, the virtual world known as Second Life had in excess of 5m members.

Everything about this world could be customised – latest cat walk fashions, drinks in a bar or a luxury mansion could be bought for real money. IBM bought real estate, American Apparel opened a virtual shop and Reuters paid for journalist Adam Pasick to be an avatar who reported on virtual happenings. Countries even opened virtual embassies. Yes, really!

The news media thought this parallel universe would become the way in which millions around the world would find ‘self-actualisation’ to borrow the term from US psychologist Abraham Maslow.

In 2014, the number of members in Second Life had dropped to 600,000...

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What does the future hold for marketers in 2014?

What-does-the-future-hold-fWherever you happen to live and work in the world, one thing is clear.

The outlook for 2014 is uncertain. But that shouldn’t dampen any attempt to see what the future holds for most of us next year, which is now only a few weeks’ away.

It’s easy to spot the negatives for our working future: technology has led to a world of ever-growing fragmentation where billions of people connected across the world are continuously bombarded with requests; a future where the virtual nature of nascent technology will leave many deeply isolated and craving physical relationships; a future where globalisation has created a dividing line between winners and losers; a world where the underclass has emerged which contains those not able to join the global labour markets through the accident of location or ...

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It’s not what you say but what they hear that counts

listeningThis was one of the many profound insights shared with a global audience of PR and communication leaders from around the world that gathered a stone’s throw from the National Assembly and Saint-Germain-des-Prés in central Paris last week.

The subject of leadership dominated the two-day ICCO Summit and what was fascinating to observe was a growing consensus view of the recognition that clients need to be supported in understanding not just how their messages are being delivered but more importantly how they’re being received.

I was particularly impressed with Diana El-Azar, senior director responsible for media, entertainment and information industries at the World Economic Forum.

Diana’s job is to oversee partnerships with global media companies and she’s personally involved in setting ...

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Increasing global power of women consumers

women-powerDid you know that women and economic growth is a reality that has played out quietly for centuries to the point now that women globally are a market segment bigger than Facebook?

Yes, really. And large enough to rival China or India. A real, not virtual, economic superpower in their own right, dubbed the ‘Third Billion’ by analysts at Booz & Co.

Whether this reality has taken place in the world’s most advanced economies or those that are beginning to emerge on the world stage, one constant remains – the participation of women in economic activity keeps the world spinning on its axis.

As a result, the influence of women as the world’s most valuable customer segment is causing global brand owners to chase the ‘gender dividend’ in recognition that they are the most dynamic and fastest...

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