YouGov tagged posts

November 8, 2014,  Brand marketing, Consumer behaviour, Guru in a Bottle, Social marketing practice, Thought Leadership  No comments

Miracle Whip is a salad dressing similar to mayonnaise and is popular with American and Canadian consumers.

Not a subject that you think would stir strong emotions? Well, actually you’d be wrong!

When marketers at Kraft began researching consumer attitudes towards the product, they found surprisingly deep emotions.

It turns out that a substantial number of people love Miracle Whip. And many can’t stand the stuff!

Back in 2011, with this consumer insight, Kraft launched a high profile US ad campaign that made a virtue out of this schism, using celebrities like Paula D fromJersey Shore and the political pundit James Corville.

Some people in the ads praised Miracle Whip’s ...

August 9, 2014,  Guru in a Bottle, News  No comments

On the 18 September 2014 the Scottish people (pop. just over 5m) will make an historic decision. They will vote whether to remain as part of the United Kingdom or to separate from the union that has bound us together since the Act of Union 1707.

Historical background to this important referendum

This is probably one of the most important decisions that the Scottish people have had to make in the last 700 years. To understand the importance of this historic vote, it’s helpful to take a look at the events that happened over 700 years ago and in particular the Battle of Bannockburn.

Today, the Scottish town of Bannockburn lies immediately south of Sterling...

July 18, 2014,  Events, Guru in a Bottle  No comments

British PM David Cameron is an effective communicator although perhaps not in the same league as Tony Blair. However, Cameron did learn his trade whilst working within the public relations industry as director of communications for Michael Green at Carlton Communications. I remember it well. I once had a meeting with both men. So it’s probably fair to assume that Cameron recognised the PR challenge that was starring him in the face.

The fate of the Tories in winning the next General Election remains in the balance despite the resurgence in the fortunes of the UK economy as evidenced by a recent spate of research and statistics that show Britain’s economy is growing faste...

May 3, 2014,  Events, Guru in a Bottle, Public Relations practice  No comments

No, this isn’t a crossword conundrum or trick question but in fact the essence of the debate I chaired on Thursday 1 May at the offices of BNY Mellon ahead of the PRCA’s PR Council Meeting.

Like most things in life, there are at least two sides to every story – whether it’s the forthcoming EU General Data Protection Regulation that threatens to obliterate the freedom of marketers to track behaviour of consumers or the ethics of sponsoring education content in the classroom.

You can be sure that whenever you get two marketers in the room, you’ll have at least three points of view.

So when it comes to ‘content marketing’… well, you can bet there’s as many views on the ...