YouTube tagged posts

November 17, 2014,  Brand marketing, Consumer behaviour, Social marketing practice  No comments

My guess is you’ve never heard of PewDiePie, have you?

But what if I told you this Swedish vlogger who loves sharing the latest video games and slightly bonkers videos on YouTube is also the biggest star on YouTube himself with 32,222,075 subscribers and a whopping 6,753,075,673 views.

And he launched his channel in April 2010.

Closer to home, my daughter Zara loves this YouTube vlogger.

And by all accounts so do very many other teenager girls who follow her latest musings – if fact over 6.5m subscribers do.

The elf-like and sublimely charming 24 year-old fashion and beauty vlogger Zoella (real name Zoe Elizabeth Sugg) speaks for a new generation of TV viewers...

June 30, 2014,  Guru in a Bottle, Marketing practice, The Art of Influencing and Selling  No comments

Retailers that simply try to appeal to shoppers during waking hours may be in for a shock, according to new research from the US by brand strategy consultants Vivaldi Partners Group.

There’s a new breed of consumer that can’t actually be reached through traditional marketing channels and marketers need to have deployed strategies in order to reach this group who are active at any time of day.

And it’s not enough to break your customer base down into groups according to age and gender – marketers need to build up the fullest possible picture of each customer in order to target them with highly individualised messages.

The days of traditional bricks and mortar, 9am to ...

June 28, 2014,  Brand marketing, Guru in a Bottle, High Impact Marketing that Gets Results, Sponsorship News, The Art of Influencing and Selling  One comment

The company says it’s “definitely” on track to break trading records this year having registered strong sales figures pre and during the current World Cup. Adidas has been gradually building demand for its shirts, boots and balls since last November to try and ease the pressure on its retail network during the tournament trading period.

As a sponsor of nine national teams, Adidas has sold more than 8m shirts, a significant increase on the 6.5m shirt sales it achieved for the 2010 World Cup...