ASA tagged posts

Can the truth be stranger than fiction?

My 16-year-old daughter Zara loves Instagram. So does her 11-year old sister, Aviva.

I hope they don’t mind me sharing that with you! And probably millions of others like them all over the world are aimlessly scrolling through Instagram rather than doing their homework on a wet Wednesday evening when they need a break from studying or are simply bored of checking out vlogs on YouTube – another favourite pastime rather than watching TV (which they don’t).

What’s interesting is the way that, post after post, about fashion, make-up, music, games, staying healthy and what to say to boys tends to have the same captions.

With young children and teenagers, social media is part of their everyday experience through the screen of a smartphone...

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2014 law and regulation update on sales & marketing practice

UK-based companies will face a major shake-up in how they conduct consumer sales and marketing activities over the next 12-months in the wake of a raft of new laws and regulations emanating from the UK and European Union (EU). The following is a quick guide to some of these key legal and regulatory changes and more guidance is available in Essential Law for Marketers (2nd edition).

Direct marketing and e-commerce practices

jail3A radical shake up in this area is already underway as the Information Commissioner’s Office (ICO) has signalled a number of important changes that effectively erode the reliance by marketers on an ‘opt-out’ as a strategy for driving direct marketing (DM) and e-commerce activities that may have been prevalent in 2013.

In addition, renewals and win-back strategies ...

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Regulators on both sides of the Atlantic clamp down on blurring advertising with editorial content in 2014

weighing-scalesGiven the tendency for over-indulgence during the Festive Season it’s not surprising that some brand owners of diet plans, slimming and low fat products will think their Christmases have all come at once in the New Year as millions of us try to shake off the excesses of eating and drinking by trying to lose some weight!

Marketers may be tempted to do what Flora pro. activ (owned by Unilever) did a few years’ ago in the UK by inviting a national journalist to ‘fight the flab’ and exercise alongside a calorie controlled diet and keep a daily record of her progress.

This may sound like a great way to connect with consumers who may feel they need some encouragement to do the same.

Flora-pack-shotExcept that Unilever didn’t make it absolutely clear that what was being presented by Chris Jones was in f...

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How to avoid the recent pitfalls of promotional marketing and ‘giveaways’

This article by marketing journalist Maeve Hosea first appeared in Marketing Week on 22 August 2013

Colgate-GiveawayFancy a free electric toothbrush? If it sounds too good to be true, it probably is. Colgate’s giveaway promotion at London’s Waterloo station last month, where people could swap their old electric toothbrush for a free ProClinical model worth £169.99, ended in chaos. Hundreds of people swamped the stand, which lead to Network Rail forcing the company to shut down the promotion.

Quick to capitalise on the blunder, rival Philips launched an advertising campaign with the cheeky strapline ‘The best things in life aren’t free’...
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