Digital marketing tagged posts

February 28, 2015,  data protection, EU General Data Protection Regulation, Legal update, Marketing practice, News, Social marketing practice  No comments

We have two feature articles written by Ardi Kolah:

Data protection rules overhaul – Top Tips for compliance

Extract: Data protection and the security of data is perhaps the biggest issue facing the advertising and marketing sector from a business continuity perspective as to get this badly wrong opens the door to punitive fines of up to five per cent of global turnover or €100m. Ardi Kolah shares his top ten tips for marketers.

Urgent Action is Required as Data Breaches hit Record Highs

Extract: According to global digital security firm Gemalto, 1,541 data breaches in 2014 led to one billion data records being compromised, representing a four per cent increase in data...

June 28, 2014,  Brand marketing, News, Public Relations practice, Sales practice, Social marketing practice, Sponsorship News  One comment

According to Nike, this year’s spike in sales of its merchandise can be attributed to its World Cup marketing platform ‘Risk Everything’ campaign that’s helped it achieve a 13% increase in sales to £4.34bn in the three months to 31 May.

Nike is not a sponsor of the FIFA World Cup and these rights are held by rival Adidas.

Nike ramped up its marketing spend in the period, spearheaded by ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar Jr ahead of the start of the World Cup in Brazil.

The company didn’t strip out marketing spend but said that a 36% increase in ‘demand creation’ expenses was driven by marketing support...