UK tagged posts

Delays in agreeing wording of EU General Data Protection Regulation (GDPR) is “bad for democracy”

cameron06june14-480632Impatience with the progress of the forthcoming EU General Data Protection Regulation (GDPR) is starting to grow within the European Union.

A recent joint declaration adopted by representatives of the German, Austrian, Belgian, Croatian, French, Greek, Hungarian, Lithuanian, Luxembourg, Dutch, Portuguese, Czech, Romanian, UK, Slovakian and Swedish  parliaments called on European legislators to adopt the GDPR “by 2015”.

German Green MEP Jan Philipp Albrecht, vice chairman of the civil liberties committee at the European Parliament warned this week that failure to agree on the new security and data protection rules was “bad for democracy” as this left European citizens exposed to snooping from foreign and European security services as well as companies.

With the current spate of data br...

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The new frontier in marketing isn’t what you’d expect!

campbells2Over the last decade, marketers of branded fast moving consumer goods (FMCG) on both sides of the Atlantic have struggled to withstand the onslaught on their market share from challenger and own-label brands.

The result of increased competition – largely fuelled by globalisation – is that some marketers have been forced to radically re-think their retail and marketing strategies in order to stay ahead of the game. So it may surprise you to learn that packaging innovation has become the ‘go-to’ marketing strategy for these FMCG marketers in order to preserve and boost profitability.

US-based MeadWestvaco Corporation (MWV), a global leader in packaging and packaging solutions, has just published the results of its research with 7,665 consumers in UK, Germany, Turkey, Russia, South Afri...

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UK shoppers are world’s biggest spenders online, according to new report by regulator Ofcom

Shopping-cartAccording to a new report by regulator Ofcom, UK shoppers topped the list of those that spend comparatively more money shopping online compared with consumers in other countries.

The International Communications Market Report compared the availability, take-up and use of services in the UK and 16 other countries and analysed the responses of over 9,000 consumers across nine countries.

Researchers found that the UK had the highest per capita spend online in 2012, at £1,175, which was up 16% year on year. It was also 35% more than Australia, the second highest country of the eight considered on this metric, and 77% more than the US in third place.

UK consumers were spending ten times as much online as Italians, who came in last spending just £126 each...

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India is a better bet for investors than China, claims new report by Ernst & Young

India flagA new report by global accountants Ernst & Young (E&Y) shows India as the most attractive investment destination ahead of China. Researchers point to a number of factors including the recent slew of reforms that resulted in the relaxation of foreign direct investment (FDI) rules that has contributed to a boost in global investor sentiment.

“With sharp currency depreciation and opening up of FDI in various sectors, India has become an attractive destination for foreign investors,” say the report’s authors.

As a result of macro-economic pressures and heavy debt pile, several Indian companies are looking to divest non-core businesses and this has created a large opportunity for foreign players vying for a greater role in the Indian market.

Some commentators warn that the picture may not ...

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New Marketing Manifesto – ‘Convergence with Divergence’

US soap adWhen the global economy flags, do Americans buy less soap?

And when the global economy picks up, do South Africans drink more tea?

And do British consumers purge themselves on guilty pleasures like chocolate when they see a rise in the value of real estate?

These may sound like Trivial Pursuit questions but in fact were part of a heavy weight econometric study conducted by Mintel and the Economist Intelligence Unit earlier this year that looked at household spending trends across five emerging markets – China, India, Mexico, South Africa and Turkey – and contrasted this with consumer expenditure trends in the US and UK.

Key findings:

  • Though some consumer tastes are converging as goods become more affordable to a larger number of consumers, the differences between these markets remains...
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US-based James Bruno, SVP International at cloud computing giant Vocus shares his thoughts about the future of marketing


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AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken place in marketing over the last 100 years and these changes are being felt the world-over.

The big transformat...

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GBP 5.9bn incremental new business for UK sports marketing, infrastructure and consultancy sector in wake of London 2012 success

ASP-World-Cup-Al-Wakra-02-5New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn in incremental new business opportunities for UK sports marketing and consultancy services sector across 55 one-off single global sports and entertainment events over the next decade.

These findings are being used by the British Government to inform its strategy for the future development of the UK’s professional and business services sector, published Thursday 11 July 2013.

The UK’s professional and business services (PBS) sector is a global success story and the growing UK sports marketing and consultancy services segment is set to be worth of GBP 1bn over the next decade in the wake of the phenomenal success of London 2012.

My independent report – Global opportunities for sports ma...

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