IKEA tagged posts

May 1, 2014,  Consumer behaviour, Guru in a Bottle, Social marketing practice  No comments

Seven days a week, 24 hours a day, hundreds of millions of consumers around the world cross national borders without a second thought – and often without realising that they’ve done anything unusual. This community scours the web for the ideas, products and relationships that they might not be able to find easily – if at all – where they live.

This borderless community makes up a virtual “Eighth Continent” that’s rapidly accelerating beyond 1bn inhabitants. And it exists wherever a PC/tablet, desktop, mobile phone or TV set top box hooks to the web...

December 28, 2013,  Consumer behaviour, Essential Law for Marketers, Guru in a Bottle, Legal update, News, Sales practice  No comments

Indian consumers could soon be shopping in hypermarkets partly owned and managed by Western retailers as a result of the relaxation in Foreign Direct Investment (FDI) regulations see a surge of business interest and investment from European brand owners in 2014.

For example, it’s just been announced that British supermarket chain Tesco is the first international retailer to have its plan to invest USD 10m (GBP 67m) approved by India’s Commerce and Trade Ministry. The deal paves the way for Tesco in partnership with a Tata subsidiary to open multi-brand stores across India by taking a 50% stake in Trent Hypermarkets, which in turn operates Star Bazaar stores in the sta...