Google tagged posts

What’s the link between Mahatma Gandhi and the virtual classroom?

Education is one of the biggest growth markets over the next 25 years, according to research by the World Economic Forum (WEF).

“Technological innovation is fundamentally transforming education, and updating the skills required for the contemporary workplace. Building future-ready education systems requires designing curricula fit for the 21st century, coupled with the consistent delivery of a basic education for everyone that builds a solid foundation for a lifetime of adapting and developing new abilities. Specialized education should provide in-demand skills, and address the disconnect between employer needs and existing instruction in order to optimize global talent.”

https://toplink.weforum.org/knowledge/insight/a1Gb0000000LPFfEAO/explore/summary

Google and others are licking thei...

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British Government showdown with social media giants next month

Last chance saloon for social media giants, warns Matthew Hancock, Secretary of State, DCMS as British Government raises the prospect of a ‘breach of duty of care’ owed to users of social media services and promises more legislation unless they get themselves sorted out.

Speaking to The Sunday Times (25 March 2018), Hancock said Facebook and other tech giants that harvested personal data from users would be ordered to simplify their terms and conditions so they fitted on a single page.

He’s summoned Facebook, Google and Twitter to a showdown next month following revelations about the way Facebook data was used by the UK firm Cambridge Analytica to help Donald Trump’s Presidential election campaign.

A cloud still hangs over the prospect of unlawful profiling of UK citizens to influence ...

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Do you still worship at the Temple of Big Data?

Major personal data breaches are happening at a rate of one a day – Equifax, BUPADeloitteNHSNottingham County CouncilIslington CouncilHCA Healthcare and many, many more. Wanna Cry? (I bet you do).

Do you live in fear of whether you’re next? It doesn’t have to be this way. We are transitioning to an era in which individuals have both the skills and the opportunities to choose how they manage and share their personal data to achieve a range of beneficial outcomes.

Digital evangelists like Stephen Deadman, Global Deputy Chief Privacy Officer at Facebook remains optimistic about the future, rather than terrified by it...

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Legality of Standard Contractual Clauses (SCC’s) hangs in the balance awaiting decision by CJEU

Ireland’s High Court has just ruled today (Tuesday 3 October 2017) that the decision to ban the use of Standard Contractual Clauses (SCC) by social media giants like Facebook, Microsoft and Google to transfer users’ personal data to the US must be initially decided by the Court of Justice of the European Union (CJEU).

Giving her judgment in open court, Irish High Court Judge Caroline Costello said: “I have decided to ask the Court of Justice for a preliminary ruling. European Union law guarantees a high level of protection to EU citizens…they are entitled to an equivalent high level of protection when their data is transferred outside of the European Economic Area.”

This of course looks like a spooky re-run of the Safe Harbor legal action brought by Max Schrems that resulted in the...

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Is Google taking the pee out of data protection?

Google taking the pissIt’s no exaggeration to claim but when the history of data protection and privacy is written 10 years from now, one company will be credited with having had the most influence over the shape of data protection and privacy across the European Union (EU).

And it’s Google.

No week goes past without some reference to one of the most powerful digital companies on the planet. And this week just gone has been no exception.

On Thursday 9 July, Google was forced to revise its privacy policy after the Dutch Data Protection Authority (DPA) threatened to fine company €15m. Google will now have to seek new users’ permission to combine their personal data throughout its services...

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Europe’s Digital Czar criticises Facebook’s electronic vacuum cleaner approach to data collection

facebook and clean upGuenther Oettinger, Europe’s digital economy chief and the German representative on the European Commission has delivered a stark warning to Google and Facebook that they must either comply with the principles of the forthcoming EU General Data Protection Regulation (GDPR) or face being thrown out of the single market.

Oettinger accused the tech giants of using “an electronic vacuum cleaner” to collect and then target advertising using detailed information of users often without their knowledge or consent.

Speaking to the Wall Street Journal, Oettinger said: “The Americans are in the lead, they’ve got the data, the business models and so the power.”

He predicted that Google and Facebook “will go to the Member States where data protection is least developed, come along with thei...

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Google hit with threat of massive fine by Dutch Regulator for data breach

Google AccountAs reported in the Financial Times (London, 15 December 2015), Google faces its largest ever fine from a European regulator after the Dutch Data Protection Agency threatened Google with a €15m fine over the way its stores personal data.

The Dutch Regulator demanded that Google asks users for “unambiguous consent” before it can share their personal details between its services, such as Google Maps and YouTube, the video-sharing site.

It also mandated that the company clarify its privacy policy so users know which bits of personal data are used by its different services.

The ruling comes in the wake of the meeting of Council of Ministers that are looking at ways of making it easier and simpler for trans-border actions to be brought against data controllers by directing complainants to...

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Was Abraham Lincoln right about the nature of reputation?

Abraham_Lincoln_November_18In 1861 Abraham Lincoln faced the greatest test of his presidency when he tried to hold together the United States in the face of a highly divisive Civil War that eventually claimed the lives of over 700,000 combatants in the North and South of the country.

However, Lincoln was a lucky man. And he had at his disposal a new weapon. A weapon more powerful than a Smith & Weston.

It was the telegraph.

Before the invention of the telegraph it would take a dispatch rider the best part of a week to reach the battle front on horseback. Now Lincoln could now dispatch orders to his Army Generals by getting an operator to tap them instantly into the machine.

Although the telegram was regarded as revolutionary at the time, the perception of whether Lincoln was winning the war of words often trailed be...

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Are you connected with your shoppers 24 hours a day?

shop around the clockRetailers that simply try to appeal to shoppers during waking hours may be in for a shock, according to new research from the US by brand strategy consultants Vivaldi Partners Group.

There’s a new breed of consumer that can’t actually be reached through traditional marketing channels and marketers need to have deployed strategies in order to reach this group who are active at any time of day.

And it’s not enough to break your customer base down into groups according to age and gender – marketers need to build up the fullest possible picture of each customer in order to target them with highly individualised messages.

The days of traditional bricks and mortar, 9am to 5pm shopping habits haven’t completely disappeared but increasingly consumers are now comfortable shopping in the tw...

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Peace breaks out between Apple and Google

Google and Apple agmt

Apple and Google have just announced they are calling a cease fire on all patent litigation. According to Bloomberg, the two companies have filed an incredible 20 lawsuits against each other in the US and Europe.

In a joint statement, Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies and “…have also agreed to work together in some areas of patent reform. The agreement does not include a cross licence.”

The latter part of the statement means that both sides are holding onto their intellectual property (IP) rights and not cross-licensing these to the other side. So the potential for further litigation remains a real possibility in the future.

Google inherited a lot of patent litigation actions when it purchased Motorola Mobility t...

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